DEVELOPMENT BEGINS WITH SOLID AND THOROUGH RESEARCH

We combine global trend foresight with deep knowledge of the local market. Our studies help drive decisions about product development, brand strategy, and business growth.

  • Competition Analysis & Benchmarking

    Stay One Step Ahead of the Competition!

    Take control of your finances. Our pricing analyses help you maintain profitability, increase the attractiveness of your offer, and manage your discount policy effectively.
    See case study
  • Pricing and Price Elasticity

    Take control of your finances. Our pricing analyses help you maintain profitability, increase the attractiveness of your offer, and manage your discount policy effectively.
    See case study
  • Mergers, Acquisitions & Due Diligence

    Minimize risk! Our experience ensures security throughout merger and acquisition processes, guaranteeing that every transaction benefits your company.
    See case study
  • Customer Satisfaction and Loyalty

    Build strong relationships! Learn what your customers think about your services and products, understand their expectations, and turn feedback into higher retention and increased customer lifetime value (CLV).
    See case study
  • Segmentation

    Turn data into personalized marketing communication! Tailor your offer to different groups, plan more effective advertising campaigns, and position your brand more successfully.
    See case study
  • Product and Service Concept Testing

    Achieve market success! We verify how new products and services are perceived by customers, helping you avoid costly mistakes.
    See case study
  • Trends and Innovations

    Embrace new ideas! Discover key trends and innovations that will help you attract new customers and align with their expectations.
    See case study
  • Market Entry

    We’ll help you launch effectively! With us, you’ll understand the market landscape, plan your strategy, and reach profitability faster.
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  • Brand Image and Health

    See where your business stands! We’ll provide you with comprehensive insights into your brand’s image and condition. Discover your brand’s value, how others perceive you, and how to build a competitive edge.
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  • Market Sizing and Growth Forecasting

    Build an effective strategy and sales plan! With us, you’ll assess your industry’s potential and expansion opportunities, and identify gaps and niches your offer can fill.
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  • Shopping Habits and Consumer Behavior

    Get to know your customers! We’ll help you understand who they are, how they shop, and what they expect. With this knowledge, you’ll boost the effectiveness of your ad campaigns and optimize your sales channels.
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  • Fieldwork, Recruitment, and Interview Execution

    We conduct B2B and B2C research across various sectors of the economy, including many CEE countries. We boast a panel of 7,000 specialists from the medical and pharmaceutical sectors.
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  • Digital & ICT

    SMART DECISIONS ARE BASED ON PRECISE ANALYSES.

    We monitor the market of IT service providers, telecommunications, television, VOD, cybersecurity, and software, delivering key data for your business. We create analyses of integrated services, data centers, and cloud computing to help you respond quickly to dynamic market changes.

  • Retail

    UNDERSTANDING CUSTOMERS STARTS WITH RELIABLE DATA.

    We track brick-and-mortar retail, e-commerce, the HoReCa sector, mobile apps, cross-border trade, as well as digital stores and platforms—providing insights into market trends and consumer preferences. We’ll help you make informed decisions in both local and global markets.

  • Pharma & Healthcare

    WE HAVE THE KNOWLEDGE AND METHODOLOGY THAT SUPPORT INNOVATION.

    We understand the market for pharmaceuticals, dietary supplements, and dermocosmetics, and we monitor the development of both private and public healthcare. We provide research that supports decision-making in a dynamic and ever-changing market.

  • Construction

    WE PROVIDE DATA THAT BUILDS TRUST.

    We track residential and non-residential construction, infrastructure, and the building materials market—delivering key data, analyses, and trends. With us, you’ll make well-informed business decisions and stay ahead of the competition.

  • Finance

    FINANCE BASED ON FACTS, NOT ASSUMPTIONS.

    We analyze the banking, insurance, fintech, investment, and payment services sectors. We deliver data that supports strategic decisions, trend identification, and risk assessment. We help you respond quickly to regulatory, technological, and customer expectation changes.

  • E-Commerce

    WE UNDERSTAND THE DYNAMICS OF ONLINE SALES.

    We track shopping behaviors, sales channels, marketplace platforms, and e-commerce logistics. We provide data that helps optimize operations and increase conversion rates. With our support, you’ll make informed decisions in the fast-evolving world of digital commerce.

  • Media

    FROM DATA TO AUDIENCE UNDERSTANDING.

    We understand how the traditional and digital media market works. We know audience preferences, what content they engage with, and what reaches them. With our data, you’ll better tailor your message to your target group and create an effective communication and advertising strategy.

CLIENT BENEFITS

We present marketing research in a clear, compact format that enables quick understanding and easy implementation in practice. All key data is described clearly and accessibly, ensuring it is understandable to every member of the organization, regardless of their position. The information we provide is based on extensive experience in data analysis and verification by PMR Market Experts, giving you an even greater edge over the competition.

Our experts are at your disposal – ready to answer any questions and provide recommendations. All of this to help you make the most of your company’s potential.

Edyta Mazurek

Customer Success Manager

Many of our clients are Fortune 500 companies – the world’s most influential organizations. But we adapt our solutions to each client’s needs, regardless of size or scope. Our clients include global corporations, regional enterprises, and local businesses alike.

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600+
Global clients
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5000+
Brands studied
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50+
Countries analyzed
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SELECTED CASE STUDIES