{"id":927,"date":"2025-05-23T12:49:58","date_gmt":"2025-05-23T10:49:58","guid":{"rendered":"https:\/\/humes.pl\/case-studies\/professional-skincare-cosmetics-market-trend-and-brand-analysis\/"},"modified":"2025-05-30T13:17:49","modified_gmt":"2025-05-30T11:17:49","slug":"professional-skincare-cosmetics-market-trend-and-brand-analysis","status":"publish","type":"case_study","link":"https:\/\/humes.pl\/en\/case-studies\/professional-skincare-cosmetics-market-trend-and-brand-analysis\/","title":{"rendered":"Professional Skincare Cosmetics Market: Trend and Brand Analysis"},"content":{"rendered":"\n
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Case studies<\/p>\n\n\n\n

Professional Skincare Cosmetics Market: Trend and Brand Analysis<\/h1>\n\n\n\n

Hume\u2019s Institute\u2019s client \u2014 one of the largest producers and distributors in the beauty industry \u2014 requested an analysis of the professional face and body skincare cosmetics market, with particular emphasis on competition analysis within this market segment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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PROJECT DETAILS<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Several research techniques were used for the analysis<\/p>\n\n\n\n

The competition analysis module was based on the Desk Research<\/strong> technique. As part of this section, over 70 websites of professional cosmetic brands and their social media channels were analyzed. To obtain the most reliable data, the module was supplemented with data collected using the Mystery Client<\/strong> technique. <\/p>\n<\/div>\n\n\n\n

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B2B and B2C Research<\/p>\n\n\n\n

The research module consisted of two parts:<\/p>\n\n\n\n