Digitalization of Healthcare Facility (HCF) Contacts with Medical Representatives in Poland and Slovakia

Client Expectations

The client wanted to understand the perspective of healthcare professionals on the digitalization of contacts, the use of remote communication channels across different collaboration dimensions, and preferences related to newer, technologically advanced remote solutions.

Project goal was to assess readiness and the level of acceptance for digitalizing interactions between medical equipment representatives and HCPs in Poland and Slovakia.

The study was conducted using mixed methods

• Qualitative research: exploratory in nature. Stage 1 enabled a better understanding of respondents’ perspectives and the formulation of preliminary hypotheses, which in turn allowed for better tool adjustment for the next stage.
• Quantitative research: In this stage, preliminary hypotheses were verified on a larger sample (over 500 respondents), while also capturing the perspective of representatives from various (selected) medical specializations. The quantitative sample was further diversified by factors such as years of experience, job position, and the type of medical facility serving as the primary workplace. To match the individual preferences of this specific group, both CAWI and CATI methods were used. The perspective of medical representatives was also included in the study.