Case studies

Client needs analysis: construction market in the Central and Eastern Europe region

For one of the leading building materials manufacturers, the Hume’s team prepared an analysis of the needs of entities shaping the construction market in six Central and Eastern European countries and conducted a workshop session based on the collected data.

Based on the research findings and the market knowledge of our analysts, we conducted a workshop session for representatives of the client’s national branches. The meeting aimed to identify opportunities for growth and the introduction of new products or solutions.

For each of the countries studied, the client received a report including:

• a summary of the research findings;
• description of the country’s macroeconomic situation, including indicators of key material production and forecasts;
• presentation of respondents’ perspectives, covering the market condition and observed trends;
• description of the most important supplier selection criteria, situations considered problematic, and additional expectations regarding cooperation;
• perception of innovative solutions present on the market and the level of openness to innovation.